[Event] How to Brand Yourself Through Social Media and Press Interviews


The way you brand yourself will affect your recruiting process and will definitely help or hinder your future career.

Did you know you are branding yourself every day and that people are always watching? What you say, what you share, and what you like on social media matters.

When you are interviewed by a media person on television or in print, are you helping or hurting your brand? We have some tips for you!

fef138e0 bd5a 11eb 9839 1fdec066e864 2019 Brenda VanLengen and Andraya Carter SECN AC

Photo: Courtesy of Brenda VanLengen

You are going to learn how to set yourself up for future success, including the opportunities that may come your way tomorrow, next month, next year, or five years from now.

Brenda is a Sports Broadcaster, Speaker, and Voice-Over Talent. She is a sports analyst for Big12 Conference Women’s Basketball and a Play-by-Play announcer for ESPN and the SEC. She has done play-by-play for women’s volleyball, soccer, basketball, and softball. She began her sports broadcasting career in 1996. She has been a Telestrator (one of her favorite things to do in games) for ESPN’s coverage of the Women’s Final Four, the WNBA Finals, and the NBA.

Brenda has been the analyst for 12 women’s basketball national championships – seven  NCAA Division II Championships and five NAIA Championships. She also announced 15 events at the World Games in Russia, including women’s and men’s basketball and beach volleyball.

She won the 2016 “Mel Greenberg National Media Award” and an Emmy as part of the Fox Sports Midwest broadcast of the 2009 WEPAC Charity Basketball game.

Brenda played college basketball at Nebraska-Kearney. She was a two-time Academic All-American and first-team All-Conference and All-District. She is one of Nebraska-Kearney’s top 20 scorers of all time. Brenda graduated with a Bachelor’s Degree in Business Education.

She also coached women’s basketball at the University of Nebraska before entering the sports broadcasting world.

There is so much you can do to help sell yourself, not only to further your sports career but also to further your future.


  1. Learn how to use social media in a way that sells.
  2. Learn how to present yourself to the media.
  3. Learn how your everyday actions can brand you for a future of success.
"YOU ARE YOUR OWN BRAND" sign on a desk with pink notebook, journal, basket and plants

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